Perfect Digital Marketing Through the Best Setups

Perfect Digital Marketing Through the Best Setups

It’s time to change your mind about digital marketing. Everything we thought we knew no longer applies digital marketing companies, particularly when it comes to using social media as a marketing tool. It’s time to catch up on new data regarding digital marketing and how you can use it to your advantage. 

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Pinterest Use

Women use Pinterest four times more than men. Since you are creating a marketing message right on Pinterest, remember that you will have an audience of approximately 75% women and 25% men.

Use of Instagram

Now Instagram can boast more than 55 million photos published daily, which means that millions of users are active on that platform. Instagram is also establishing itself on Twitter with almost half of the content shared, which is therefore present on both platforms.

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Pinterest beats Twitter, Google+ and LinkedIn for the time users spend on the site and for referral traffic. This means that if you are not taking advantage of this platform, you are losing millions of visitors. Of course, you will need to provide something relevant to your users!

Instagram isn’t just for dog selfies and photos. National Geografic is one of the most followed accounts and its images are informative and important. Even if your products / services are not trendy or have no particular images, you can find a way to use this platform, despite having almost only images.

Of nearly 700 million Twitter users, around 3% contain fake accounts. Don’t try to waste time buying traffic on Twitter, it won’t work and it may even cause your account to be blocked.

About 30% of people say they use Facebook, Twitter or Pinterest to discover new things to buy. If you’re not on social media, it means you only have a portion of the traffic and sales that you might have.

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The Use of the Hashtags

Hashtags increase the engagement of a tweet more than 20%, especially if you have two hashtags, but no more than three. Having two or three hashtags is perfect. If you have a video on your landing page , you have more than 85% chance of increasing conversions, which wouldn’t happen if you didn’t have one.

Only 15% of Italians have no idea what Facebook is or how to use it. Does this 15% also reflect your demographics? It means that 85% of Italians besides knowing it, have become familiar with it and / or use it daily. I guess that’s the same number you want to reach, right?

Banner ads on mobile phones are terrible. Customers hate them and about 50% of the traffic they generate is accidental and leads to nothing, which means that only half of users will actually want to see your page. Narrow that number based on the percentage of people who shop. At this point you can tell me if banner ads make you waste time or not.


The shorter your Facebook post, the more likely your readers are to grow. Less than 250 characters (which shouldn’t be difficult for you since that’s 110 more than what Twitter gives you) is the right solution.